Animated Branding

When your logo is displayed on a screen it can and therefore must move!

Animated branding is our preferred catch all term for things like logo animations, video intros, title cards, lower thirds, MOGRTs, transitions, overlays, bugs, animated GIFs, banners and so on.

We’ve done several hundred animated branding jobs. Years ago, it was only type of work we did! We are, therefore, specialists.

Our animated branding work is clear, clean and simple. We’ve been told that our work has the distant quality of film. Although fancy animation and effects are nice for the showreel, our position is that animated branding is about you, not us. You’ll notice that many of the examples in our reel are quite paired back: that’s because, in the real world, kinetic and frenzied motion can be distracting and overbearing.

Here are the basics: we add motion and sound to your existing visual identity.

We work within any existing branding guidelines you have and to whatever specs you’d like. If you have none, we’ll suggest some! If you don’t know what you need, we’ll tell you what you should have based on your operation. We pride ourselves on producing work that is tailored and congruent with your existing image and message. We never use templates and every animation is completely bespoke. Audio is licensed as needed. At every step, you’ll be consulted which ensures you end up with the right result.

Clients often come to us for an animated branding kit: that is to say, a whole suite of solutions that cover all the possible bases.

Our actual logo animation process – which is the heart of most animated branding jobs – is simple: first, we work with you to identify what you need. We like to have discussions with clients about your operation and the meaning of their logo. After some time to think about things in the shower, we’ll give you a written animation pitch. With your blessing we then produce options for you to weigh in on, with our suggested sound design. Taking your feedback into account, we either revisit the drawing board or go ahead and finalise with licensed sound. Source files are always given.

Our animated branding services are available to designers who want to collaborate, agencies, individuals, businesses and start-ups. We also allow agencies and other production companies to upsell our services. Speak to us! Although we really do like taking pride in our work and showcasing it (without name-checking your brand), we can work under an NDA if it’s neccesary. As with all things: just ask!

We work in Adobe After Effects and can produce complex MOGRTs for use in Premiere Pro. MOGRTS are essentially production friendly templates which often have options built in that allow an editor to change text, colours, size and so on from within Premiere Pro. They are great time savers, we have been told.

We’ve been fortunate enough to produce quite a few movie logos over the years and they’re a favourite. Those are the things that production companies put at the start of their movies which get you in the mood for a cinematic adventure.

IIf you have a brand, or an organisation, and you need animated branding, get in touch.